August 2, 2011

Question-wording effects in surveys

David Farrar at Kiwiblog provides some new local examples and discussion of question-wording effects in surveys, including the gender/pay issue and same sex marriage.

“With poll questions there is rarely a clearly “right” or “wrong” question. There can be a dozen different ways to ask a question. The important thing is that the poll results make it very clear the exact question that was asked, and that reporting of the results does the same.”

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Professor Chris Triggs came to the department in 1990 from the former DSIR. Chris graduated PhD from Auckland. Chris's current research interests include experimental design, biometrics, and multivariate analysis. See all posts by Chris Triggs »