October 10, 2012

Kids these days

Stuff is using a survey from Weight Watchers as a hook for a story

Four out of five Generation Z youths – those born from 1990 – don’t use any fresh ingredients in their daily evening meals and 39 per cent are unable to correctly identify staple veggies such as leek or zucchini.
 
The new Weight Watchers survey of 1000 people, studying Kiwis’ eating attitudes and food knowledge, has been released today as part of an initiative aimed at tackling obesity.
 
It found New Zealanders were largely sedentary, have lost touch with the importance of savouring mealtimes, and younger generations’ cooking skills were at risk.

As usual, there’s no indication of whether this is a real survey or how it was done, and Weight Watchers itself doesn’t have anything on its website.  It’s not even clear whether this was a survey just of ‘Generation Z’ or of the country as a whole. If the formerlatter, it can’t be very reliable about younger generations, if the latterformer it can’t tell us whether New Zealanders are ‘largely sedentary’.  Of course, if you don’t really care whether the numbers mean anything, it doesn’t matter much.

Also (as the story partially addresses), it’s not clear that there was ever a Golden Age when 18 year olds all cooked nutritious meals from raw ingredients, and while it may be true that fewer Kiwis can identify leeks than in the 1950s, I bet more can identify bok choy. Not that you actually need to be able to identify a leek: when you go to the shop, they’re the things labelled “leeks”, or perhaps “leek’s”.

[Update: Rachel found a presentation of the results. It shows that the 34% of Generation Z who eat vegetables with their evening meal compares to a massive 40% for ‘Silent Generation’, presumably the largest difference between generations they could find.  Not impressed.]

 

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Thomas Lumley (@tslumley) is Professor of Biostatistics at the University of Auckland. His research interests include semiparametric models, survey sampling, statistical computing, foundations of statistics, and whatever methodological problems his medical collaborators come up with. He also blogs at Biased and Inefficient See all posts by Thomas Lumley »

Comments

  • avatar
    Rachel Cunliffe

    I found this via a slideshow presentation of the results:

    1,203 New Zealanders aged 15-74 amongst members of a permission-based panel by Jigsaw Strategic Research who partnered with GMI for this study.

    12 years ago

  • avatar

    Quoting Thomas “It’s not even clear whether this was a survey just of ‘Generation Z’ or of the country as a whole. If the former, it can’t be very reliable about younger generations…”
    Quoting Weight Watchers “Generation Z youths – those born from 1990”
    With that definition there is no younger generation.

    12 years ago

  • avatar
    Simon Moyes

    My favourite quote: “Not only have PLATE sizes increased by 30%, but 41% of New Zealanders also BELIEVE serving sizes were smaller growing up. Furthermore, 47% also BELIEVED dinners were healthier growing up.” My emphasis.

    12 years ago