Sure beats paying for your ads
Back in August, we commented on a bogus survey run by a sex toy store, which Stuff thought was news.
Now, three months later, the store has put out another press release(probably NSFW) from the same survey and this time we have two different stories in Stuff and even the Herald thinks it’s news. At least the Otago Daily Times didn’t fall for it.
Again we have figures quoted to a tenth of a percentage point from small subgroups of 1500 respondents (gays, people from Gisborne, 55-59 year olds), which would be meaningless even if this was a real survey.
Thomas Lumley (@tslumley) is Professor of Biostatistics at the University of Auckland. His research interests include semiparametric models, survey sampling, statistical computing, foundations of statistics, and whatever methodological problems his medical collaborators come up with. See all posts by Thomas Lumley »