Dove advert takes a dive …
From today’s New Zealand Herald:
Beauty giant Dove has been forced to take an advertisement for its shampoo off television screens after it was deemed misleading to viewers.
The commercial for Dove Hair Care, which claimed 90 per cent of Kiwi women recommend its products, received a number of complaints from viewers who said it was “clearly misleading”.
The people “polled” had been sent free samples. Had I been one of them I would have made nice noises too.
Read the full story here.
Julie Middleton is an Auckland journalist with a keen interest in the way the media uses/abuses data. She happens to be married to a statistician. See all posts by Julie Middleton »