October 18, 2013

Is the King (of beers) no longer the king?

Anecdotally, many of the New Zealanders I talk to think that a) all American beer is appallingly bad, and that b) this is all that Americans drink. In fact, the US has been leading the micro- and craft- brewing revolution for some years now, and a new survey shows that American beer drinking tastes are changing. Budweiser, the so-called King of Beers, a product of US brewing giant Anheuser Busch, appears to have been deposed by Colorado based Blue Moon Brewing Company. I am sure someone will tell me that far more Budweiser/Millers/Coors is produced than beer from Blue Moon, but hey maybe American’s are just using it to pre-cook bratwursts before grilling like I used to do.

I was a little concerned that this study might be self-selected, or industry motivated, but the information provided gives some reassurance: “Data on behalf Blowfish for Hangovers by a third party, private research firm based on a study of 5,249 Americans who drink alcohol and are over the age of 21. Margin of error for this study is 1.35% at a 95% confidence interval. Additional data on alcoholic beverage sales collected directly by the Alcoholic Epidemiolic Data System (AEDS) from States or provided by beverage industry sources.”

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James Curran's interests are in statistical problems in forensic science. He consults with forensic agencies in New Zealand, Australia and the United Kingdom, and produces and maintains expert systems software for the interpretation of evidence. He has experience as an expert witness in DNA and glass evidence, appearing in courts in the United States and Australia. He also very strong interests in statistical computing, and in automation projects. He is also a director of the University of Auckland's Bioinformatics Institute. See all posts by James Curran »

Comments

  • avatar
    Neville Davies

    But James, have you heard the anecdotes from British (English/Welsh?) beer drinkers that say that ALL beers that are served at a temperature below that at which they are brewed will have sub-optimal taste? So that includes the teeth-shattering temperatures of NZ and Oz beers!

    Have there been any ‘designed’ double-blind experiments on this ‘outrageous’ proposition?

    11 months ago Reply

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