Cookies not as addictive as cocaine
Sometimes a scientific claim is obviously unreasonable, like when a physicist tells you “No, really, the same electron goes through both slots in this barrier”. You’re all “Wut? No. Can’t be.” They show you the interference pattern. “But did you think of…?” “Yes”. “Couldn’t it be..” “No, we tried that.” “But…” “And that.” “Still, what about…?” “That too.” Eventually you give up and accept that the universe is weird. An electron really can go through two holes at once.
On the other hand, sometimes the claim isn’t backed up that well, like when Stuff tells us “Cookies as addictive as cocaine”. For example, while some rats were given Oreo cookies and others were given cocaine, there weren’t any rates who were offered both, so there wasn’t any direct evaluation of preference, let alone of addiction. The cookies weren’t even compared to the same control as the cocaine — cookies were compared to rice cakes, and cocaine-laced water to plain water.
There’s a more detailed take-down on the Guardian site, by an addiction researcher.
Thomas Lumley (@tslumley) is Professor of Biostatistics at the University of Auckland. His research interests include semiparametric models, survey sampling, statistical computing, foundations of statistics, and whatever methodological problems his medical collaborators come up with. He also blogs at Biased and Inefficient See all posts by Thomas Lumley »