Soft drink doses
From the Herald today
Coca-Cola would prefer to see more people drinking less of its products rather than a few people drinking a lot. So one can a week is quite alright, according to the folks from Coke.
So, how does that compare to current consumption? We don’t know specifically for Coca-Cola, but Stuff gave figures a year ago for fizzy soft drinks
New Zealanders drank just under 73 litres of carbonated drinks each in 2014 – a fraction lower than Australia where the per-capita consumption sat just under 75 litres.
The figure excludes sports drinks, tea and coffee, and other soft drinks, and 73 litres a year breaks down to nearly four cans a week, and that’s averaged over the whole population. Averaged over just those who drink carbonated soft drinks it’s obviously going to be more.
Coca-Cola Amatil would probably be happy if people who don’t currently drink Coke started drinking a can a week, or if people switched to Coke from L&P, Fanta, or Six Barrel Soda Celery Tonic, but if everyone who drinks fizzy soft drinks regularly were to cut down to one can a week, the market would shrink a lot.
Thomas Lumley (@tslumley) is Professor of Biostatistics at the University of Auckland. His research interests include semiparametric models, survey sampling, statistical computing, foundations of statistics, and whatever methodological problems his medical collaborators come up with. He also blogs at Biased and Inefficient See all posts by Thomas Lumley »
Coca-Cola Amatil probably make their highest profits per litre on “Pump” water. They could well make more money per litre on Fanta and L&P than Coke as they don’t have to ship a top-secret concentrate from Atlanta.
8 years ago
Indeed. I’d forgotten they owned L&P
8 years ago