Policing the pollsters … your input sought
This is from Kiwiblog:
A group of New Zealand’s leading political pollsters, in consultation with other interested parties, have developed draft NZ Political Polling Guidelines.
The purpose is to ensure that Association of Market Research Organisations and Market Research Society of New Zealand members conducting political polls, and media organisations publishing poll results, adhere to the highest “NZ appropriate” standards. The guidelines are draft and comments, questions and recommendations back to the working group are welcome.
This code seeks to document best practice guidelines for the conducting and reporting of political polls in New Zealand. It is proposed that the guidelines, once approved and accepted, will be binding on companies that are members of AMRO and on researchers that are members of MRSNZ.
Julie Middleton is an Auckland journalist with a keen interest in the way the media uses/abuses data. She happens to be married to a statistician. See all posts by Julie Middleton »