May 23, 2014

Who did they survey again?

To seasoned readers of Stats Chat, the contradiction in the first two sentences of this article will be glaringly obvious:

“A survey released yesterday has found at least four in five Kiwis refuse to leave home without their smartphone in hand.

The survey, carried out by 2degrees on Facebook, asked 357 smartphone users about their habits.”

Meanwhile, there’s a better article about cellphones over here:

“As many as three in five New Zealanders own a smartphone, an online survey by British-based market researcher TNS shows.

Based on the 500 responses it received to its survey, TNS estimated smartphone ownership had jumped from 33 per cent to 60 per cent over the past year.

The fact that the survey was conducted online could mean it overstated the prevalence of devices such as smartphones.

Other surveys have put smartphone ownership at close to, or in some cases slightly above, 50 per cent.”

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Rachel Cunliffe is the co-director of CensusAtSchool and currently consults for the Department of Statistics. Her interests include statistical literacy, social media and blogging. See all posts by Rachel Cunliffe »

Comments

  • avatar
    Helen Robinson

    I can beat that.

    http://www.nzherald.co.nz/technology/news/article.cfm?c_id=5&objectid=11206487

    “That strange device, the smartphone, is now a fact of life: at last count 60 per cent of New Zealanders owned one.”

    Later in the same article:

    “According to a recent Google survey, three-quarters of Kiwis won’t leave home without their smartphone..”

    So that’s 15% of New Zealanders who don’t have a smartphone, but won’t leave home without the smartphone they don’t have.

    10 years ago

    • avatar
      Thomas Lumley

      Yes, definitely extra points for contradiction within the same story.

      10 years ago