February 12, 2012

More on telly viewing statistics ….

Media 7 last week featured our very own mistress of stats, Rachel Cunliffe, discussing why you can’t take a monthly cumulative audience and divide by four to get the weekly cumulative audience.

Media 7 host Russell Brown, in his latest Public Address column, looks at how a distinctly dodgy ‘statistic’ that came out of former broadcasting minister Jonathan Coleman’s office to justify Cabinet’s decision not to renew TVNZ 7’s funding was perpetuated through the media …   a must-read.


Atakohu Middleton is an Auckland journalist with a keen interest in the way the media uses/abuses data. She happens to be married to a statistician. See all posts by Atakohu Middleton »