November 18, 2012

Why was this survey done?

Some surveys are done to find out information.  Others, perhaps not so much.

Today’s example is from the Herald, where the most informative sentence in the story is at the end:

The survey of 500 men and women in New Zealand and 1000 in Australia was commissioned by Bendon in conjunction with the release of a range of cleavage-enhancing bras.

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Thomas Lumley (@tslumley) is Professor of Biostatistics at the University of Auckland. His research interests include semiparametric models, survey sampling, statistical computing, foundations of statistics, and whatever methodological problems his medical collaborators come up with. He also blogs at Biased and Inefficient See all posts by Thomas Lumley »