I learn something new every day
Today, for example, I found out what these ads in bus stops were for
Sovereign, the insurance company, has a survey of ‘wellbeing’, and wants you to participate.
The survey that produced the numbers in the ad is reasonably real research — it’s based on a random sample from an online survey panel — but
Would you like to be included in the next Sovereign Wellbeing Index results? If so take the full survey here.
together with the links on the ads suggests that they are going to augment the real survey with a bogus poll.
The survey results are interesting. They find that NZ has lower reported wellbeing than most other countries. It’s not clear why this should be the case (and it disagrees with some other surveys), but one cynical suggestion is that a certain subset of Kiwis may have unintended reactions to questions like
I actively contribute to the happiness and wellbeing of others
Thomas Lumley (@tslumley) is Professor of Biostatistics at the University of Auckland. His research interests include semiparametric models, survey sampling, statistical computing, foundations of statistics, and whatever methodological problems his medical collaborators come up with. He also blogs at Biased and Inefficient See all posts by Thomas Lumley »