Stat of the Week Winner: October 4 – 10 2014

Thanks for your nominations last week for our Stat of the Week competition!

This week, we’ve chosen the following to be our winner:

“‘Rates of participants brushing their teeth rose from 53 per cent to 73 per cent during the trial.’

This story got quite a bit of coverage, the stat actually relates to an increase in the number of people texting and saying they had brushed their teeth (far from the same thing).

The Herald got the context correct in their coverage:

This still seems to just be evidence that people will say anything when nagged enough.”

Congratulations Ben Moore!