Q: Did you see that “some generation Y foodies are spending up to $600 a week on gourmet produce such as seafood, cheeses, olives and cured hams.”
A: In the Herald? Yes.
Q: Is it true?
Q: Who are these people?
A: Well, for a start, they’re Australians
Q: Oh. How many is “some”
A: At least one.
Q: No, seriously, how many?
A: 1% of a the 18-34 subset of a sample of ‘over’ 1000. Here’s the full report
Q: How many is that?
A: Maybe three in the sample?
Q: Three people or three households?
A: A good question. They don’t say, though the average weekly food expenditure in their sample looks reasonably close to the national household average that they cite.
Q: How were the people sampled?
A: They don’t say.
Q: How many were Generation Y?
A: They don’t say
Q: How did they even define ‘gourmet food’? Or don’t they say that either?
A: Sadly, no.
Q: This report doesn’t seem to follow the code of practice you blogged about recently, does it?
A: That was just for political polls, and anyway this report is Australian.
Q: Is there anything else you want to complain about in the report?
A: If you call it an “Inaugural” report you really can’t use it to conclude “Australians are becoming a more food savvy nation”.