Long tail of baby names
The Dept of Internal Affairs has released the most common baby names of 2017 (NZ is, I think, the first country each year to do this), and Radio NZ has a story. A lot of names popular last year were also popular in the past; a few (eg Arlo) are changing fast.
If you look at the sixty-odd years of data available, there’s a dramatic trend. In 1954, ‘John’ was the top boy’s name, with 1389 uses. In 2017 the top was ‘Oliver’, but with only 314 uses — not enough to make 1954’s top twenty. According to the government, there were nearly 13,000 different names given last year, so the mean number of babies per name is under 5; the most popular names are still much more popular than average. But less so than in the past.
Here’s the trend in the number of babies given the top name

and the top ten names

and the top hundred names

That decrease is despite an increase in the total population: here’s the top 10 names as a percentage of all babies (assuming 53% of babies are boys)

and the top 100 names
The proportion with any of the top 100 names has been going down consistently, and also becoming less different between boys and girls.





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