Journalists have to get it from somewhere
A new paper in the (open-access) journal PLoS Medicine looks at ‘spin’ in reporting of scientific findings in the mass media, in press releases, and in the scientific papers underlying the press releases.
They found that the scope or importance of scientific findings were exaggerated in about half the media stories, almost always based on what was in the press release. That’s not at all surprising. The interesting part is that ‘spin’ in the press release often followed ‘spin’ in the scientific paper itself. That is, it’s not just that the scientists cooperate with the university press office, they even exaggerate when writing for other scientists.
This doesn’t exonerate the journalists in cases of science puffery. In sports, we expect the media to detect and ridicule any attempt to treat an ordinary All Blacks recruit as the second coming of Colin Meads. They should also be able to tell the difference between a modestly interesting test-tube experiment and a ground-breaking clinical trial.


