Bogus expat salary headlines
A couple of years ago, the Herald won Stat of the Week with a story headlined “Goodbye NZ, hello $100,000“. They have fallen for this year’s version of the same survey again, with a story headlined “$100,000 easy for our expats” claiming that more than half of Kiwi expats make over $100000. It should be pretty obvious that this story can’t actually be true, especially given their recurring stories about problems Kiwis face in Australia.
The story comes from a survey by Kea, ‘New Zealand’s Global Network’, of about 30000 of its members, ie, a self-selected, non-representative group making up about 3-5% of Kiwi expats. Basically, Kea have successfully gotten the paper to report as news their ability to contact and market to a large, high-income set of expats.
Update: For example, at the 2006 Census, average income for Kiwis aged 25-44 working in Australia was just under AU$50,000 (Table 15), about 25% higher than in NZ for the same jobs. It will have gone up a bit since then, but not doubled.



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